Yahoo vừa tung ra dịch vụ IntoNow, một ứng dụng dành cho iOS và Android, ứng dụng có khả năng nhận biết các chương trình truyền hình bạn đang xem. Ứng dụng này sau đó cung cấp thêm thông tin liên quan về chương trình trên màn hình máy tính bảng của bạn và cho phép chia sẻ trên mạng xã hội của bạn hay chát với những kháng thình giả cùng xem.
Yahoo đang cố gắng đáp ứng nhu cầu của người xem bằng cách sử dụng một màn hình thứ hai để cùng xem chương trình TV.
Watch and Discuss TV Shows With Friends Via Yahoo’s IntoNow App
Yahoo just launched IntoNow service, an iOS and Android app that is capable of recognizing the TV show you’re watching through an audio fingerprint that it matches to its database. The app then provides related additional information about the show on your tablet screen and allows frictionless sharing to your social networks.
Yahoo is responding to an increasingly habit of viewers using a second screen to watch TV show to make TV watching a more social experience. The app is the result of Yahoo’s acquisition of IntoNow company earlier this year for an amount of $20 million reportedly.
To date, the solution is considered the most innovative idea from the ailing Internet company to recapture its users, by tapping in to mainstream medias and the vast audience of Facebook, Twitter alike instead of creating its own.
IntoNow also offers its social network if you don’t belong to the Twitter or Facebook, should you want to participate to real-time discussion with other viewers.
Adam Cahan, the founder of IntoNow and now a vice president at Yahoo, explains how it works. If you’re watching a game, for example, the app can serve up stats for the particular teams who are playing, or even for individual players, he says. If you’re watching the news, the app will dig into the Yahoo network’s vast database of content–both original Yahoo content as well as that from its many partners–and serve up related stories to the stories being broadcast. If you’re watching a scripted show, the app can surface the most relevant tweets, including, for example, those from the show’s actors.
"What we’re looking at is: How do you take it to the next level?" Cahan says. "We have all of these devices. They have amazing capabilities and entirely new set of inputs (for us, it’s about audio inputs). So how do we use that signal to bring you more and more relevant experiences that are relevant to the context of what you’re doing."