Companies have to come up with plans to keep customers happy at the end of product cycle, According to AppAdvice, AT&T apparently offers to new iPhone 3GS customers, who purchased the device between May 7th and May 14th, 2 options as part of a special one-time iPhone Price Protection policy for transaction made within the 30 days prior to the announced June 7, 2010 price reduction of the 3GS.
- They can place a pre-order of the new iPhone 4 prior to June 21st and only pay the difference of what they paid for the 3GS and the new iPhone 4. When the new iPhone 4 is available, they can just trade their phone in for the new model.
- Should they choose to get a credit for what they paid compared to the new reduced prices. They can obtain credit for either $50 or $100, depending on which model was purchased.
The incentive adds 1 week to the automatic 30-day return guarantee .