AT&T Statement on Pre-Order iPhone 4 (on Hold)
Yesterday, AT&T started taking the pre-order for the new Apple iPhone 4. The response was extremely high and the device was sold out within the first day. AT&T attributes the success to the new iPhone 4 and especially its new data plans and decided to put the pre-order process on hold.depending upon the availability of its inventory.
The process started with many hiccups as reported HERE!.
AT&T issued the following statement today:
iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.
Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received.
The availability of additional inventory will determine if we can resume taking pre-orders.
In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T’s website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.
We are working hard to bring iPhone 4 to as many of our customers as soon as possible.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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NLS
17 Jun, 2010
Ok! I stand by!